6 Foodservice Trends to Watch in 2023

The foodservice industry has seen enormous shifts over the past few years, and 2023 is no exception. With rising food costs, changing customer behaviours, and evolving cultural expectations, restaurants must adapt to stay competitive. Here are six standout trends every foodservice professional should consider integrating into their operations this year.

1. Loyalty Programs That Go Beyond Points

With inflation tightening household budgets, fewer people are dining out casually. To keep guests coming back, restaurants are doubling down on value-driven loyalty programs. Offering perks like free items, upgrades, or exclusive rewards after repeat visits can help offset the rising cost of eating out.

A loyalty program works best when paired with excellent service. It should reward guests who already love your brand, not try to win back those with poor past experiences.

2. Sustainability as a Standard, Not a Slogan

While "sustainability" is no longer a buzzword, it's far from fading. Today's diners increasingly expect transparency in sourcing, reduced waste, and plant-based options.

• Sustainable seafood is a major focus. Use tools like the monetary Bay Aquarium's Seafood Watch List to guide purchasing decisions.

• Vegan and plant-based menu items are on the rise, often created by swapping just a few ingredients.

Customers aren't expecting perfection; they want progress. Highlight what you're doing sustainably, even if it's just step one.

3. Designing for Solo Diners with Counter Seating

The rise in solo dining calls for more individual-friendly layouts. Counter seating is an easy win, allowing single guests to dine comfortably without occupying an entire table.

• Install counters along windows or walls.

• Create a welcoming ambiance with soft lighting, USB charging ports, and views of the kitchen.

Solo diners often become regulars. Prioritize them, and you could unlock a loyal customer base.

4. Rise of the Natural Beverage Movement

Consumers are becoming more adventurous with their drink choices, especially regarding natural wines and craft beverages.

• "Natural" wines, made with native yeasts and minimal additives, are growing in popularity.

• Sustainability-conscious guests love the transparency and storytelling behind these offerings.

Add a curated natural wine or craft drink section to your menu to elevate your beverage program.

5. More Than a Meal: Dining as an Experience

Post-pandemic, dining out is no longer just about the food; it's about connection, ambiance, and community. Restaurants that act as cultural hubs are gaining popularity.

• Host live music, poetry nights, ar art shows.

• offer your kitchen as a pop-up space for merging chefs or guest culinary artists.

• Build a menu that reflects the cultural tastes of your surrounding community.

Invite local artists or musicians to partner on weekly events. It turns casual diners into fans and supporters.

6. Fusion Cuisine That Tells a Local Story

Fusion cuisine continues to thrive, especially when it's done intentionally and with local flavor. Today's diners crave both global flavors and locally sourced ingredients; fusion bridges that gap.

• Combine international techniques with regional produce.

• Partner with chefs from diverse backgrounds to bring new perspectives to your menu.

• Consider offering rotating "community guest chef" nights.

Fusion should reflect authenticity and respect for the cultures it pulls from. Let your community inspire your creativity.

Adaptation Is the Real Trend

Today's foodservice success isn't about chasing fads; it's about staying adaptable, responsive, and connected to your customers' values. Whether you're adjusting your seating layout, greening up your sourcing, or partnering with local artists, every small change can lead to big loyalty.

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